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AdPlus
ADPlus is the easiest program for planning single and mixed media schedules for up to 16 media types:
| • | Magazines |
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| • | Business Press |
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| • | National Newspapers |
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| • | News Supplements |
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| • | Local Newspapers |
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| • | Network TV |
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| • | Spot TV Cable TV |
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| • | Network Radio |
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| • | Spot Radio |
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| • | Outdoor |
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| • | Direct Mail |
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| • | Directories |
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| • | Specialty |
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| • | Cinema |
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| • | Custom Medium |
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| • | Web/Online |
Subscriber data not required: Provide a minimal amount of information for the media vehicles to be used in the plan, and ADPlus will build duplication, delivery estimates, and schedule results automatically.
However, if clients subscribe to some or all of the measured media data needed, ADPlus can import media schedules from Telmar applications that take full advantage of measured media data. Powerful 'What If' function allows users to see the effect of taking money out of one medium and putting it into another.
Message impact weighting by media type. ADPlus allows Telmar's clients to apply individual estimates for message exposure. Both weighted and non-weighted results are reported.
Generate delivery reports for individual media plans and mixed media plans with details by vehicle, media type, and total schedule - plus frequency distribution.
Graph results quickly, and visually
evaluate schedules and spending.
