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P-Maps
PMaps is a graphic tool, which is a visual representation of dual variable relationships. It provides a simplified presentation of complicated statistical data generated by Crosstab or can be used with proprietary customer data.
• Full-colour graphs are produced instantly
• Brand sizes can be represented as different sized circles
• Ability to change the scale of your axis
• Automatic resize for best fit
• Zooming and panning facility
• Logo’s and Picture can be imported
• You can save your own templates
• The map can easily be exported into PowerPoint or a similar graphics
package
An example of a P Map representing the Take Away Food market is shown below:
