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WebPlanner
WebPlanner is a complete schedule analysis tool for on-line advertising campaigns. WebPlanner was designed to help media professionals or anyone planning web campaigns who wish to view the web as a traditional medium rather than a direct response medium. Either individual site-centric estimates of the number of visitors to a site can be used, or syndicated sources such as comScore Media Metrix or Nielsen//NetRatings can be tabulated directly. Syndicated data includes daily, weekly, and monthly audience build.
| • | Four easy steps to a complete analysis |
• | All parameters may be user modified |
| • | Automatically build a plan to an impression goal or budget |
• | Mix and match own estimates with syndicated estimates |
| • | Build own sites using the Website Builder |
• | Individual site reach/total and schedule reach |
| • | Tailor estimates using media impact factors |
