Analysis The Knowledge Base Application is an immediate source of historical information. Its key benefit over other reporting tools is the inclusion of an extra axis of analysis based on "observation dates". This is a detailed snapshot of all supply and demand patterns that is generated on a daily basis enabling users to add a dynamic, historical dimension to their analysis. Yield's user friendly interface means that reports can be created easily and quickly - the scope of the analysis is limited only by the user's imagination. These may include: • A study of advertisers and agency buying behaviour. • Analysis of cancellation patterns and booking curves per time slot, per day, per station, and by time of the year. • Booking behaviour per branch over a chosen period. • Evaluation of financial return on actual or estimated sales. • Occupancy rates per break.